Privacy Policy

At Pure Hockey Store, we understand that hockey players demand reliability both on and off the ice. Just as we’re committed to providing premium hockey equipment, we’re equally dedicated to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit purehockey-us.com.

1. Information We Collect

To provide you with the best shopping experience and secure payment processing, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, phone number, shipping address
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Order Information: Products purchased, order history, preferences for hockey equipment
• Account Information: Username, password (encrypted), profile preferences

Technical Information

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on site, products viewed, referral sources
• Location Data: General geographic location for shipping and currency purposes

2. How We Use Your Information

We use your information to enhance your hockey shopping experience:

• Order Processing: To process purchases, arrange shipping, and handle returns for your hockey equipment
• Customer Service: To respond to inquiries about products like Bauer sticks, goalie equipment, or protective gear
• Personalization: To recommend relevant products based on your browsing history and preferences
• Security: To protect against fraud and unauthorized transactions
• Communication: To send order confirmations, shipping updates, and (with consent) promotional offers
• Improvements: To enhance our website, product selection, and customer service

3. Data Sharing and Disclosure

We respect your privacy and only share your information when necessary:

• Payment Processors: With secure payment providers (Visa, MasterCard, JCB, PayPal) to complete transactions
• Shipping Partners: With logistics companies to deliver your hockey equipment worldwide
• Legal Requirements: When required by law or to protect our rights and safety
• Service Providers: With trusted partners who help operate our website (analytics, hosting)

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve hockey players worldwide (excluding Asia and some remote areas), your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data during these transfers.

5. Data Storage and Security

We implement industry-standard security measures to protect your data:

• Encryption: SSL encryption for all data transmissions
• Secure Storage: Protected servers with limited access
• Payment Security: PCI-DSS compliant payment processing
• Data Retention: We retain personal information only as long as necessary for business purposes or as required by law

6. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a machine-readable format
• Restriction: Limit how we use your personal information

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for website functionality and secure shopping cart
• Analytics Cookies: Help us understand how players use our site and improve our offerings
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Show relevant hockey equipment advertisements (you can opt-out)

You can control cookie settings through your browser, though this may affect website functionality.

8. Children’s Privacy

While we sell youth hockey equipment, our website is not directed at children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.

10. Contact Us

We’re committed to ensuring your privacy experience is as secure as our payment processing and as reliable as our hockey equipment.